How can you tell if the work you’ve done to build a following on Twitter is paying off? You might have thousands of followers, but is it making a difference in your business? The bottom line when it comes to what you’re really trying to accomplish on Twitter is “influence.” In other words, do people truly listen to what you have to say, and value your suggestions and advice? If so, then you have influence. Why does influence matter? Simple - if you have influence, you’re driving traffic. Sometimes the traffic is to 3rd-party content, but more importantly, sometimes it’s to your site - and sometime it results in a sale. So the truth is, influence = $$.
Jenny Stradling
Pushing the Boundries
